VISUAL IDENTITY | NAMING | LOGO | GAME DESIGN
CREATIVE CHANGE MANAGEMENT
TAKE TEN MINUTES, HOURS OR DAYS TO DETERMINE WHERE YOU WANT TO GO WITH YOUR ORGANISATION BEFORE TAKING ACTION.
Take Ten designs and manages change processes in organisations together with employees and management to improve awareness and business performance.
Virna Ten Jet Foei of Ten Consultancy asked us to look at her strategy and corporate identity. Together with corporate strategy manager Angela Kilcoyne we developed a new strategy and company name. The business was renamed to 'Take Ten' and we developed a new corporate identity and delivered collateral print-work, website design, promotional giveaways, newsletter formats, etc.
IMAGINE YOU HAVE ONE DAY TO EXPLORE THE CITY OF LONDON, WHAT ARE YOU GOING TO DO AND SEE?
Go!Underground® takes your team on an insight tour through your organisation. The tour along the famous underground lines will guide you through the Plan-Do-Check-Act routes. You will pass stations such as: Customers, Management & Leadership, Processes and Reports. Famous Londoners like Queen, David, Amy and Jack, represented by four custom designed player tokens will be your guides on this tour. With their diverse characteristics they will help you look at your organisation from different perspectives.
INSPIRING, ENERGETIC, PROFESSIONAL AND TO THE POINT IS HOW I DESCRIBE
COLLABORATING WITH BUROBRAAK.
THEY DELIVERED THE CORPORATE YET PLAYFULL CREATIVE AND COLORFUL IDENTITY I HAD IN MIND.
THE LOOK AND FEEL OF OUR MANAGEMENT GAME ‘GO! UNDERGROUND' MEETS ALL REQUIREMENTS
AND TRIGGERS COMPETITION.
VIRNA TEN JET FOEI
Founder of Take Ten
Take Ten asked us to develop a table sized board game to be used in Take Ten's in-company change management workshop based on the game-concept developed by Virna. We developed the visual concept referring to the famous London Underground imagery and produced game boards, player tokens, dices, question cards, score cards, newsletters, a banner stand and other promotional items.
Photos by Burobraak