CORPORATE IDENTITY | LOGO | PACKAGING | VISUAL COMMUNICATION | INSTORE
HAIR STYLING PRODUCTS
INTERNATIONAL, AWARD-WINNING CELEBRITY HAIRSTYLIST FROM LONDON, VERNON FRANÇOIS IS BUILDING A LUXURY HAIR-CARE BRAND THAT WANTS TO EMPOWER A GENERATION OF PEOPLE WITH TEXTURED HAIR TO CONFIDENTLY EMBRACE THEIR GENETIC GIFTS.
Vernon’s hair products are intended to educate and encourage women, men and kids on their hair journey whether they have kinky, coily, curly, wavy or straight hair.
Following creating the brand identity and logo, we’ve created a system of icons that will allow customers to clearly identify which product matches their hair texture. We developed packaging designs based on 3 main product ranges for damaged, afro and curly hair with a growing range of additional styling products.
Within half a year after online introduction (vernonfrancois.com) the product line was introduced in Sephora stores, currently selling in 90 stores in the US.
Burobraak is responsible for brand identity design, brand management, packaging design, instore graphics (Sephora US), website art direction (website design by Luke Springate), visual communication design for print and social media and event design.